Mirko Macari, ex director de El Mostrador y componente actual de La Cosa Nostra, compartió con el equipo de El Regionalista en Pichilemu hace unos días. Resumimos en 10 frases las reflexiones de un periodista que ha hecho de la comunicación un espacio de incordio de las élites con un solo fin: promover una comunicación no complaciente, más inclusiva y democrática.
Por equipo de El Regionalista
1.- El trabajo de los medios hoy no es información (o no sólo información). Es diversión y hay que saber capturar la atención de las audiencias, sus emociones, risas, como también su rabia.
2.- Comprender la lógica de las emociones en la gestión de los medios es clave para sobrevivir.
3.- Nunca hay que perder de vista la tríada personaje-conflicto-poder.
4.- Un medio sin línea editorial política, no es un medio.
5.- Un medio debe saber diferenciarse del mero mercado de denuncias. Un medio es un medio, no es una ONG ni su norte es el activismo.
6.- Una pauta abierta de inversión combinada con la independencia permite ampliar la capacidad del medio para hacer su tarea.
7.- El menú informativo con foco en el poder político debe llamar la atención.
8.- Un medio de verdad debe tener diversos focos de interés y una diversidad de referencias para encantar audiencias.
9.- Un buen medio debe incorporar lo audiovisual en tiempos cortos, porque las audiencias leen menos.
10.- Los nuevos medios deben situarse en el momento: después de 30 años, resurge el interés en lo político, que se expresó en la elección de constituyentes, en un Chile heterogéneo, en la necesidad de hablar desde lo local, desde el territorio.
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